Career Spotlight

At the MN AMA, we seek to promote all aspects of marketing and provide our members a well-rounded view in their respective profession. Our Career Spotlight features interviews with local marketing leaders, providing readers a better understanding of their professional disciplines and celebrate their career achievements. For those who aspires to attain a similar career, read the articles and learn about what it takes to be in their shoes.

Career Spotlight: Lisa France, Market Research

By Jessica Egyhazi

Lisa France
Lisa France
For the last four years, Lisa France has worked at Maritz Research, a global customer motivation, experience and loyalty market research company for the automotive, financial services, hospitality and retail industries. Maritz provides many different types of research, including B2B, B2C, and employee engagement market research, with an emphasis on Customer Experience Management. If you’ve ever gotten a survey about a recent hotel stay, chances are Maritz designed the survey, sent it to you, and analyzed the results on behalf of a hospitality client.

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Career Spotlight: Kelly Hilgert, Product Management

By Shana F. Payton

Kelly Hilgert
Kelly Hilgert
We all have a brand that we can’t live without. Whether it’s your favorite laundry detergent or your child’s baby formula, the idea most likely came from the creative brainpower of the company’s Product Manager. Their role is to create and enhance products with unique and successful marketing strategies. It’s a challenging role, but it can create a rewarding career for anyone that’s willing to take risks and push the envelope on creativity. Member Kelly Hilgert gives us a closer look at what it’s like to work in the field as a proudct manager in a manufacturing company.

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