Aki Spicer wants to bring brand planning into the age of social media. Clients such as Nestlé Purina PetCare, Citi, TheLadders.com, NBC Universal, Totino’s Pizza Rolls and Minnesota Planetarium have come to respect and rely on Aki’s guidance and strategic insights about social computing and digital innovation.

At Fallon, Aki leads digital strategy and development on all accounts and new business. He is pioneering Overheard™–the agency’s social media analytics dashboard. He is a constant public speaker, co-author of the recent book The Age of Conversation, and curates the Fallon Planning Blog and Fallon Brainfood presentation series.

In addition to his work at Fallon, Aki is an “Officer of Good” for Planning for Good, an ad hoc organization of 2,000+ planners around the globe using social networks to collaborate locally and globally on good causes. Clients serviced include Live Earth, Kiva.org, UNICEF and YMCA.