Alfredo Martel joined Caribou Coffee in October 2008 and assumed responsibility for the company's brand strategy and marketing activities. Previously he was employed by KFC USA, Yum! Brands where he last served as Director of National Field & Multicultural Marketing. He also has experience in sales and marketing with various consumer packaged goods companies such as Clairol & The Andrew Jergens Co. He started his career in advertising, working for large multi-national agencies such as BBDO and Grey Advertising. Mr. Martel has an M.B.A. from Boston College and a B.S. in Communications from Cornell University.