Tuesday February 19th, 2013
05:30 pm - 07:15 pm (Healthcare)
- Who will be the key influencers in purchasing decisions?
- What are the evolving roles of the clinician and the patient in decisions related to therapy selection and brand choice?
- With health systems and payers facing increasing cost pressures, how can suppliers effectively demonstrate long-term value (including superior patient outcomes and savings) versus short-term cost?
- Examples of how medical product companies may market differently to payers, physicians, hospitals and patients due to value-based care, that is, using comparative effectiveness research, social media programs, decision support tools and more.
Dr. Steven Swanson is President of the John Nasseff Neuroscience Institute at Allina Health. Allina Health is dedicated to prevention and treatment of illness and enhancing the greater health of individuals, families and communities throughout Minnesota and western Wisconsin. Dr. Swanson is a neurosurgeon who trained at the Mayo Clinic and the University of Michigan and had an active clinical neurosurgery practice for over 25 years. In his current role as the, he provides both clinical and business oversight for the Neuroscience and Spine clinical service line. As part of the Spine Clinical Program Committee, he brought together a collaborative group of spine surgeons, purchasing and supply chain specialists, operating room managers, and clinical service line team to reduce variation in the spinal implant and biologics cost and contracting strategies across Allina Health. He brings an interesting perspective to the changing relationship between all of the stakeholders involved as we slowly migrate from a fee-for-service model to a value-based reimbursement model of payment.
As a solutions-based company, Bolger has been delivering results for our clients for over 78 years through industry-leading print innovation and technological excellence. Bolger offers a customized web-based system for ordering, printing, and delivering on-demand in a compliant and secure atmosphere.
Date and Agenda
Tuesday February 19th, 2013 - 05:30 pm to 07:15 pm
University of St. Thomas - Opus Hall, 1000 LaSalle Ave, Opus Hall, MOH 201/202, Minneapolis, 55403, Minnesota, United States