Post-Game Roast: The Best and Worst Ads of Super Bowl XLVII

Tuesday February 5th, 2013

05:30 pm - 07:30 pm (Monthly Program)



The Minnesota Vikings and MN AMA proudly present an action-packed evening with MVPs from major advertising firms in the Twin Cities.  Join our all-star panelists at Mall of America Field's ultra-modern Grid Iron Club as they provide strategic insights on the best and worst ads of Super Bowl XLVII

What you’ll learn:
  • Gain exclusive insights into the most prominent advertisements of the year
  • Socialize with talented marketing and advertising professionals

Get a 25% discount for groups of eight or more! Contact or (952) 928-4656 for details.




Bill KruseBill Kruse, Executive Producer, Pixel Farm
Bill studied Film Production and Theory as an undergraduate at the University of Notre Dame. He went on to receive his M.F.A. from the Graduate Film Conservatory at Florida State University. Bill was an active writer, producer, and director of independent film while working at IFP Minnesota and teaching Producing and Screenwriting at Minneapolis College. Bill then moved into advertising and branding where he took a position as Broadcast Producer at Periscope. He is currently the Executive Producer at Pixel Farm, a creative studio that services the advertising, filmmaking, and design communities.  
Dan ArmstrongDan Armstrong, Freelance Copywriter
Freelance copywriter, voice-over talent, nationally published author, singer, and part-time dancer. Dan began his advertising career at BBDO in 1999. He's been flailing about in the vicious tides of egos and me-toos ever since. Despite his rugged exterior and immediately noticeable lack of tact, Dan has the tender heart of a kitten. 
Michael FanueleMichael Fanuele, Chief Strategy Officer, Fallon
As a member of the Executive Leadership Team, he manages Fallon’s integrated strategy group with a simple belief: the bravest thing a strategist can do is hunt down the truth; then shoot it, skin it, and cook it up beautifully. Michael has worked at agencies in New York and London, from Mad Dogs & Englishmen to JWT and, most recently, Euro RSCG. Over the years, Michael’s had the privilege of selling tea in China and dirt in Britain and working with a wonderfully diverse group of clients, including The Economist, Kraft, Heineken, Howard Stern, Charles Schwab, Lipton, Qwest, Jaguar, and Dos Equis. For his work with these brands, Michael has won Effies, David Ogilvy Research Awards, and has been recognized with more APG Awards than any other strategist in the industry. He has also helped create communications that have garnered One Show Pencils and Cannes Gold Lions.
Michael HartMichael Hart, Founder and Creative Co-Chair, mono
Since its founding in 2004, mono’s work and philosophy of simplicity has attracted a well-respected roster of clients, including Herman Miller, Target, The Harvard Business School, MSNBC, Virgin, Blu Dot, Fisker Automotive and Apple. An early believer in cross-disciplinary teams, technology and innovation, mono’s work has won everything from AIGA design awards to Cannes Cyber Lions to One Show Entertainment pencils. In 2010, they were named “Agency of the Year” by both Advertising Age and the American Association of Advertising Agencies, winning the latter again in 2011. Prior to forming mono, Hart was a creative director at Fallon in Minneapolis, creating all the work behind Dyson’s extremely successful launch here in the U.S., as well as the Emmy Award-winning “Stay Curious” campaign for PBS.   
Matt HortonMatt Horton, Creative Director, Carmichael Lynch
Often tapped by both agencies and clients worldwide to consult on creative, strategic and brand campaign development, Matt stays true to one simple rule: We are interrupting people’s entertainment – be it a social media experience, their mobile phone, TV content or yes even print medium – so what we say better damn well be entertaining enough to keep people engaged in the advertisement. Practicing this rule has rewarded Matt abundantly at Cannes, The Webbies AICP, The Kelly Awards, numerous National ADDYs, Effies, as well as being featured in CA, The One Show, The Museum of Modern Art permanent collection and Nightline News.
Eric HusbandEric Husband, Executive Creative Director, Colle + McVoy
Eric began his career on the account side of the advertising world. But we are thankful that he quickly discovered the creative side of the hallway, where his true talents lie. Since making the jump, Eric has drawn upon his well-rounded experience to create award-winning campaigns for brands such as BMW MINI, Aveda, Caribou Coffee, Sun Microsystems, Nestlé Purina and Schell's Brewing Co. Along the way he has picked up every color of Effie award available. His work, crossing all platforms from digital to outdoor, has not only been honored by virtually every award show in the industry, it’s also landed on the home pages of Mashable and FastCompany, appeared on ESPN’s Play of the Day and been enthusiastically discussed on Late Night with Jimmy Fallon. Oh, and let’s not forget his work for MINI, which was named the year’s best print campaign by the Magazine Publishers of America’s Kelly Awards in 2007.
Erin SwarzErin Swartz, Marketing Manager, Branding & Promotions, Minnesota Vikings
For the past six seasons, she has overseen the team's advertising campaigns, graphic design work and social media efforts - including innovative ways to engage fans through Facebook, Twitter and more. She has also led the team in developing market research, producing creative and placing media buys. Erin's experience, leadership and creative talent has helped the Vikings win several advertising awards including two Regional Emmys and national recognition with several ADchievement Awards from the National Sports Forum. Before the big leagues, Erin worked in the advertising world, executing campaigns for several national brands. She got her start in branding working for one of the world's best, the Walt Disney Company and Radio Disney. When not running marathons, she's running a household filled with two energetic children and one exhausted Police Officer.
Tina WilcoxTina Wilcox, CEO and Creative Director, Black
Tina has advised more than 250 retail chains across her 32-year career, most notably Target, OfficeMax, Starbucks, The Limited, Victoria’s Secret, ToysRUs, Nordstrom and Best Buy. She has handled creative assignments for top manufacturers, including Estee Lauder, Coca-Cola, Nike, Procter and Gamble, Iams, Disney, General Mills and Crayola. Tina was on Twin Cities Business magazine’s list of “100 Businesspeople to Watch” and The (Twin Cities) Business Journal’s list of “Top 25 Women to Watch” in Minnesota business. In 2009, Mpls.St.Paul Magazine named her one of the “Best Brains” in the Twin Cities. Her creative awards and accolades are many.


Date and Agenda

Tuesday February 5th, 2013 - 05:30 pm to 07:30 pm

(2 days after Super Bowl XLVII)
5:30 PM - 6:00 PM – Registration, Networking, Light Appetizers and Cash Bar
6:00 PM - 7:30 PM – Program


$20 Members
$40 Non Members
$10 Student Members
$15 Student Non Members
Get a 25% discount for groups of eight or more! Contact or (952) 928-4656 for details.


Grid Iron Club at Mall of America Field, 900 South 5th Street, Gate C, Minneapolis, 55415, Minnesota, United States