Innovating to Create New Markets: Bringing Real Value to a Global Conversation
Tuesday December 11th, 2012
07:30 am - 09:00 am (Monthly Program)
ONLINE REGISTRATION IS CLOSED, BUT FEEL FREE TO REGISTER ONSITE AT THE EVENT! WE HOPE TO SEE YOU THERE!
When the marketplace feels saturated where do new markets come from? Seth Starner will discuss his experience in uncovering new markets throughout the globe. With a focus on practice and tools, he shows 3 specific ways to help your organization to uncover new markets.
- The power of empathy with potential customer segments to uncover latent needs which can develop into whole new markets.
- Prototyping as a means of getting from no to yes on disruptive concepts.
- Living in Beta and managing risk through Live Model Testing as a way to bring new markets to life that are seemingly distant from the core business.
About the Speaker
Currently stretching boundaries and driving successful business innovation for $11.2 billion global direct selling giant Amway in his role as Manager of Business Consulting, Seth Starner—after formative years of living and studying in Latin America—began his corporate journey as a humble market analyst.
Promoted progressively into positions of increasing responsibility, Starner energetically evolved his innate desire to understand patterns into a targeted focus on human centered design and a passion for bringing business opportunities to people around the globe. Starner views his role as that of ‘a thinker, a doer and a designer’—inspiring and encouraging new thinking and behaviors to foster a corporate culture of innovation. He then supports organizations with the systems, tools and coaching necessary to drive that innovation.
Starner has been instrumental in pushing mutually-beneficial innovation through the promotion of cross-company industry collaboration. Starner continues to spread the message that “Innovation is not risky. Not innovating is risky.” Established as a respected and sought-out industry subject matter expert, Starner regularly addresses innovation-related topics via highly visible channels such as published articles, social media, and public and industry seminars and speaking engagements.
Blog: SethStarner.com
Linked In: www.linkedin.com/in/sethstarner
Twitter: @sethstarner
Sponsor
UST - Opus College of Business
St. Thomas does more than educate students – it nurtures leaders. Advanced business degrees prepare communication professionals to enhance creativity with business acumen. Professional development programs give practitioners a marketplace advantage. And a focus on individual aspirations ensures a graduate business degree from UST will set you apart in any field.
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Date and Agenda
Tuesday December 11th, 2012 - 07:30 am to 09:00 am
Cost
Location
University of St. Thomas, Terrence Murphy Hall Room 252, 1000 LaSalle Avenue, Minneapolis, 55403, Minnesota, United States
