Digital Series: How to Attract and Engage More Customers with SEO, Social Media & Content

Tuesday March 27th, 2012

05:15 pm - 08:30 pm (Digital Series)

In just 60 seconds, over 600 videos are uploaded to YouTube, 1,500 blog posts are published, 6,600 photos are uploaded to Flickr, 98,000 Tweets are posted, 695,000 Facebook status updates are made and nearly as many searches are performed on Google. 

In an age of information overload and over-sharing, fast-changing technology and evolving customer behaviors, marketers need to implement a more adaptable and holistic approach to attract and engage customers. 
Lee Odden, author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing and CEO of TopRank Online Marketing will share key Social SEO and Content Marketing principles to better attract, engage and inspire customers to help your business achieve its online marketing goals. Learn how to optimize and socialize content throughout the customer life cycle – from prospect to advocate. You won't want to miss this great event! 
What you’ll learn:
The new SEO: optimize for customers first
Why content isn't King, it's the Kingdom
The difference between mechanical and meaningful social media marketing
Best practices for search and social media content optimization
About Lee Odden and TopRank Online Marketing
Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing and CEO of TopRank Online Marketing which specializes in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He has been cited for his internet marketing expertise by The Economist, U.S. News & World Report, and Fortune Magazine and writes a monthly column for ClickZ called Social Media Smarts. Odden's Online Marketing Blog is rated one of the top marketing blogs on the web by Advertising Age, Social Media Examiner and Junta42. Odden conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.
Digital People, Larsen & Rojo Mexican Grill
Digital People specializes in creative staffing and smartSourcing. In business for over 25 years, we've dedicated ourselves exclusively to the creative, marketing, and new media disciplines. 
Larsen is a design, branding, marketing, and interactive agency in Minneapolis and San Francisco — building strong, sustainable brands for leading clients nationwide since 1975.
Rojo Mexican Grill serves new culinary creations and many traditional dishes, such as quesadillas, tacos and enchiladas, but with bold new flavors or in unique presentations. Ingredients, such as the tortillas, guacamole, and salsas, are made fresh from scratch each day.

Date and Agenda

Tuesday March 27th, 2012 - 05:15 pm to 08:30 pm

5:15 PM - 6:15 PM:  Registration, Networking, Appetizers* & Cash bar
6:15 PM - 7:15 PM: Presentation and Q&A
7:15 PM - 8:30 PM: Networking and Cash bar
Free parking is available at the shops at West End


Member: $25
Non-member: $50
Student Member: $10
Student Non-member: $15
Pre-registration for this event is closed, but walk-in registrations at the event are welcome!


Rojo Mexican Grill, The Shops At West End, 1602 West End Boulevard, Minneapolis, 55416, Minnesota, United States