Iconoculture: Top Trends 2012

Tuesday April 10th, 2012

07:30 am - 09:15 am (Monthly Program)

From fear to empowerment, consumers around the globe are turning pent-up emotion into action.

Consumers are taking control of their financial situation, actively managing their health, and increasing their expectations of products, services and shopping experiences. What values will be top of mind for consumers in the next year? How can marketers engage and empower consumers in 2012? What can you do to prepare for the year ahead? Join Iconoculture for answers to these questions and more as they present Top Trends 2012.

What you’ll learn:

• Identify five global consumer trends and why we think these Top Trends will stick through the coming year

• Provide a deeper understanding of the trends and contextualize the values driving them

• Explain the importance of these trends and how they’ll affect your business decisions

Speaker

Kelly Koster & Nancy Robinson

Kelly Koster joined Iconoculture in September 2006. She keeps tabs on trends impacting the health, healthcare, beauty and grooming industries. Kelly helps healthcare clients bridge the trust gap amid reform, inspires beauty companies to connect with women beyond performance, demystifies the misunderstood male groomer, and works with non-health clients to bring them into the biz. She has worked on brands such as Blue Cross Blue Shield, CIGNA, Kraft, Johnson and Johnson, Harvard Pilgrim Healthcare, Energizer, and New Balance.
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Nancy Robinson joined Iconoculture in January 2004, and focuses on cradle to "crave" for all things Millennial, from social networks and entertainment to play and learning to entitlement and expectations. Nancy works with clients to develop a broader and better understanding of the ever-complex under-30 consumer, who is rapidly changing the way business does business. She has experience in consumer research, children's publishing, film and television for organizations including Free Spirit Publishing, Independent Television Service, Walker Art Center, and Wexner Center (Ohio State University).
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About Iconoculture
Iconoculture, a Corporate Executive Board company, provides the most comprehensive consumer insights to help you understand what's going on with consumers, why it's happening, where it's heading and what it means for your business. They integrate consumer information from multiple data sources and combine it with expert interpretation and analysis by the industry's largest global advisory services team to produce targeted insights.

Sponsor

Date and Agenda

Tuesday April 10th, 2012 - 07:30 am to 09:15 am

7:30 AM - 8:00 AM: Registration, Networking, Refreshments
8:00 AM - 9:00 AM: Presentation
9:00 AM - 9:15 AM: Q & A

Cost

MN AMA Members: $25
Non-member: $50
MN AMA Collegiate Members: $10
Students: $15

Location

University of St. Thomas, Opus Hall, MOH201, 1000 LaSalle Avenue, Minneapolis, 55403, Minnesota, United States