Tuesday February 28th, 2012
07:30 am - 09:15 am (Healthcare)
This is the second in a three-part series of healthcare topics sponsored by the MN AMA Healthcare SIG. This panel discussion explores the impact of healthcare reform on marketers given large scale change, such as giving incentives to all stakeholders in the healthcare system for helping to keep people healthy and encouraging them to take ownership for their health.
What You'll Learn
- The current state of healthcare reform, including what a successful model of care delivery would look like from the patient, family, employer, provider and insurer perspectives
- Why health engagement is important, what's working and what are the barriers
- How marketers are convincing patients and the general public to engage in their short-and long-term health outcomes
Rich McCracken, Kim Wiese and David Moen, M.D.
Kim Wiese is Vice President of Marketing at Optum, the services division of UnitedHealth Group. Kim leads product marketing for OptumHealth Care Solutions, providing nearly 100 clinical health care management services that help people stay healthy, get healthy, and live with health conditions. Kim joined Optum in 2008 from Regency Beauty Institute where she served as Vice President of Marketing. And has a background in progressive management and responsibility in marketing with General Mills, Polaroid and Digitas.
The Health Care UST MBA is delivered via an innovative 27-month 18 course program that lets students advance their careers by applying knowledge to real-world situations.
Date and Agenda
Tuesday February 28th, 2012 - 07:30 am to 09:15 am
7:30 – 8:00 AM: Registration, Networking, Refreshments
8:00 – 9:00 AM: Presentation
9:00 – 9:15 AM: Q&A
MN AMA Members: $25
MN AMA Collegiate Members: $10
University of St. Thomas, Opus Hall, MOH201, 1000 Lasalle Avenue, Minneapolis, 55403, Minnesota, United States