Driving Health Engagement – Healthcare SIG Event

Tuesday February 28th, 2012

07:30 am - 09:15 am (Healthcare)

This is the second in a three-part series of healthcare topics sponsored by the MN AMA Healthcare SIG. This panel discussion explores the impact of healthcare reform on marketers given large scale change, such as giving incentives to all stakeholders in the healthcare system for helping to keep people healthy and encouraging them to take ownership for their health.

What You'll Learn

  • The current state of healthcare reform, including what a successful model of care delivery would look like from the patient, family, employer, provider and insurer perspectives
  • Why health engagement is important, what's working and what are the barriers
  • How marketers are convincing patients and the general public to engage in their short-and long-term health outcomes

Speaker

Rich McCracken, Kim Wiese and David Moen, M.D.

Rich McCracken is a storyteller at Haberman, a full-service marketing agency. He has focused the majority of his time leading numerous public health marketing campaigns on behalf of diverse clients such as the Y-ME National Breast Cancer Organization, Minnesota Department of Health, QUITPLAN Services and ClearWay Minnesota, a nonprofit tobacco-control organization. His keen sense for how to use audience-driven research has identified opportunities to make stronger emotional connections across a full spectrum of integrated marketing.
 
 

Kim Wiese is Vice President of Marketing at Optum, the services division of UnitedHealth Group. Kim leads product marketing for OptumHealth Care Solutions, providing nearly 100 clinical health care management services that help people stay healthy, get healthy, and live with health conditions. Kim joined Optum in 2008 from Regency Beauty Institute where she served as Vice President of Marketing. And has a background in progressive management and responsibility in marketing with General Mills, Polaroid and Digitas.

 

David Moen, M.D. is leading development of Fairview Health Network, an integrated, multi-specialty provider network built on the belief that providers are in the best position to transform care. Dave and his team led development of an innovative team-based primary care model that is now deployed across 41 primary care clinics. Dave previously led emergency services in two Fairview hospital locations and has held various other leadership roles with Fairview. Dave also serves as the Chief Medical Officer of NetClinic, a web-based program that serves as an interactive personal health portal to allow virtual care delivery involving patients and clinicians.

Sponsor

Date and Agenda

Tuesday February 28th, 2012 - 07:30 am to 09:15 am

7:30 – 8:00 AM: Registration, Networking, Refreshments
8:00 – 9:00 AM: Presentation
9:00 – 9:15 AM: Q&A

Register

Cost

MN AMA Members: $25
Non-members: $50
MN AMA Collegiate Members: $10
Students: $15

Location

University of St. Thomas, Opus Hall, MOH201, 1000 Lasalle Avenue, Minneapolis, 55403, Minnesota, United States

Parking

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