This is Twins Territory-The Mission

Tuesday February 14th, 2012

07:30 am - 09:00 am (Special Event)

In 2004, despite back-to-back American League Championships, Minnesota Twins’ attendance was declining, there were threats of league contraction and the possibility of a much-needed new ballpark was grim. 

As a result, Periscope partnered with the Minnesota Twins to develop the Twins Territory campaign. The goals were to reignite the fan base, restore a sense of pride in the baseball team and in our state and bring these multi-million dollar players down to a level where fans could relate to them and support them at the gate. 

Hear Patrick Klinger, Vice President of Marketing for the Minnesota Twins, and Charlie Callahan, Executive Creative Director at Periscope, tell the Twins Territory campaign story and how you can learn from their success.

What you’ll learn:

·         Get attention and be real

·         Make them fall in love with your brand

·         Stay consistent and don't take your foot off the gas!

Speaker

Patrick Klinger - Vice President of Marketing, Minnesota Twins & Charlie Callahan - VP/Executive Creative Director, Periscope

Patrick Klinger begins his 14th season as Vice President of Marketing for the Minnesota Twins and is responsible for overseeing the Twins’ advertising, promotions, game presentation, special events and emerging markets efforts.

Klinger and the Twins marketing team are recipients of numerous regional Emmy Awards and national honors for advertising and brand campaigns.  Notable accomplishments during Klinger’s tenure include the creation of the Twins mascot, TC; the development of one of the league’s top promotion schedules; the first professional sports team in the market to broadcast games in Spanish; the groundbreaking and Opening Day ceremonies for Target Field; and the one-of-a-kind flag raising ceremony recognizing a soldier or veteran prior at every Twins home game.

Prior to joining the Twins, Klinger served as Director of Marketing at the RiverCentre in St. Paul and Director of Marketing at Ticketmaster.  He is an executive board member of SAVE (Suicide Awareness Voices of Education) and is an active volunteer for many causes. 

 

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Charlie Callahan has been Vice President, Executive Creative Director at Periscope since 2002 and VP, Creative Director since 1996. Prior to Periscope, Charlie was with Martin/Williams Advertising in Minneapolis and at Kaufman Stewart Advertising.

Charlie has worked in all categories from retail and consumer durables to consumer services and sports. His account experience includes Buffalo Wild Wings, Papa Murphy’s Pizza, Treasure Island Resort & Casino, Buca di Beppo, Famous Dave’s, Metro Transit, the Minnesota Twins, Red Robin Gourmet Burgers, Blockbuster Video and Lifetime Fitness.

Charlie’s work has been featured in Communication Arts, several college textbooks and on ABC’s America’s Funniest Commercials. He has also earned recognition from numerous award shows, including multiple Emmy awards, The Effies, The Clios, The One Show, Andys, Obies, Creativity, Print, The Show, RAC, New York Art Directors’ Club and several awards from The National Sports Forum for the nation’s best sports marketing campaigns.

Sponsor

Date and Agenda

Tuesday February 14th, 2012 - 07:30 am to 09:00 am

7:30-8:00 am Registration and Networking
8:00-9:00 am Presentation and Q/A

Cost

MN AMA Members: $25
Non-members: $50
MN AMA Collegiate Members: $10
Students: $15

Space is limited, so register soon!

 

Location

Periscope Offices, 921 Washington Avenue South, Minneapolis, 55415, Minnesota, United States