Adapt or Die in a New Media World (and every other world, for that matter), Featuring Keynote Speaker Rick Kupchella
Tuesday January 10th, 2012
07:30 am - 09:00 am (Monthly Program)
In this ever-changing media environment it’s crucial for marketers to stay ahead of the curve. Rick Kupchella brings his 20+ years of journalism, broadcast, and media experience to shed new light on the opportunities that exist for corporations.
Rick will offer insight not only on traditional media and how to adapt within this world, but also illustrate the value of content strategies and their development.
What You’ll Learn
- What's happening to traditional media today - how to survive the ever-changing environment
- Opportunities that exist for corporations in the media world
- The value of developing content strategies.
Rick Kupchella has worked as an investigative reporter and television news anchor in Minneapolis and St. Paul for more than 20 years and eight years before that in New York, Washington, D.C., Michigan and Kentucky. Winner of more than a dozen Emmys, he’s also been recognized repeatedly by the New York International Film Festival, the “Best of Gannett,” the Edward R. Murrow Awards and the Eric Sevareid Awards (Minnesota Broadcasters Association). Rick has also served as president of the Minnesota chapter of the Society of Professional Journalists, and worked on campaigns to advance journalism at the state capital and Supreme Court. At BringMeTheNews, Kupchella continues to produce news stories of his own and works to advance journalism by helping the public find the best news stories in the state.
BringMeTheNews.com looks for the best stories that affect Minnesotans. Developed by Rick Kupchella, Bring Me the News delivers the most relevant stories around the state. They filter through hundreds of online news and non-traditional sources every day and link to some of the best non-traditional sources available, such as industry reports, experts and blogs.
St. Thomas does more than educate students – it nurtures leaders. Advanced business degrees prepare communication professionals to enhance creativity with business acumen. Professional development programs give practitioners a marketplace advantage. And a focus on individual aspirations ensures a graduate business degree from UST will set you apart in any field.
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Date and Agenda
Tuesday January 10th, 2012 - 07:30 am to 09:00 am
7:30 AM – 8:00 AM: Registration, Networking
8:00 AM – 9:00 AM: Presentation, Q&A
MN AMA Members: $25
Student Members: $10
Student Non-members: $15
University of St. Thomas, Minneapolis Campus, 1001 LaSalle Avenue, Opus Hall 201, Minneapolis, 55403, Minnesota, United States