Career Insider: 2010 Volume 2

Are you thinking out of the box for your career? As summer fast approaches, vacations are on the minds of job seekers, but you shouldn’t take a hiatus from your search. It is very important for anyone seeking employment or wanting to explore a new career path to follow a strategy that separates them from the rest of the pack. Exploring different industries and careers during a recession requires a smarter, faster and more creative approach. In our current issue, Career Management Coach Deborah Walker outlines great ways that can move your resume to the top of the stack.

A Non-Traditional Career-Path: Working In The Medical Industry

Stacy Eichenlaub By Stacy Eichenlaub, St. Jude Medical

The Medical Device industry is alluring for many reasons, particularly for those living in the Twin Cities or surrounding areas. There are hundreds of companies based here ranging from start-ups to the largest medical device company in the world, Medtronic. The health care industry is one of the key drivers of the U.S economy.

Career Insider: 2010 Volume 1

New Year, New Ideas, New You! 2009 was a challenging year for many professionals as job layoffs, pay cuts and corporate shutdowns were all too common. Remaining positive in 2010 and not getting discouraged by the uncertainties of the job market is critical to your career success. In this issue, we discuss how to build alliances through networking, plus spotlight MN AMA member Lisa France, as she discusses her role in the research field. We’re excited about the New Year and hope that you’ll enjoy the first issue!!

Career Spotlight: Lisa France, Market Research

By Jessica Egyhazi

Lisa France
Lisa France
For the last four years, Lisa France has worked at Maritz Research, a global customer motivation, experience and loyalty market research company for the automotive, financial services, hospitality and retail industries. Maritz provides many different types of research, including B2B, B2C, and employee engagement market research, with an emphasis on Customer Experience Management. If you’ve ever gotten a survey about a recent hotel stay, chances are Maritz designed the survey, sent it to you, and analyzed the results on behalf of a hospitality client.

Career Spotlight

At the MN AMA, we seek to promote all aspects of marketing and provide our members a well-rounded view in their respective profession. Our Career Spotlight features interviews with local marketing leaders, providing readers a better understanding of their professional disciplines and celebrate their career achievements. For those who aspires to attain a similar career, read the articles and learn about what it takes to be in their shoes.

Résumé Tips: Five Ways To Grab Employers' Attention

Deborah WalkerBy Deborah Walker, Alpha Advantage

With today's level of competition for good jobs your résumé has got only one chance to make a great first impression. To be considered for interviews your résumé must have that special something that grabs the reader's attention and motivates them to call you. Here are five strategies for transforming a blah document into a WOW résumé that will get employers calling you.

Networking Your Way To Success

By Donna Yang and Shana F. Payton

The market changes within the past few years have drastically changed how employers hire job applicants. Typical methods such as browsing job boards and waiting in line at career fairs often left your resume in a “black hole” of hundreds, sometimes thousands of other job seekers. Many positions are rarely, if ever posted due to networking.

Editor's Corner: Issue 2009 Q3

This concludes the third edition of the Career Insider! We hope you will find the information useful in helping you maintain focus in your job search. We look forward to bringing next quarter’s edition to you. Your feedback is important to us. If you have any suggestions or would like to participate in the Career Center team, please e-mail us at

The MN AMA Career Center Team
1821 University Ave W, Suite S256
St. Paul, MN 55104

How To Stand Out In A Crowd

Tony NelsonBy Tony B. Nelson, TBN Consulting, LLC

To stand out in this crowd of job applicants, you must be able to demonstrate that you can do the specific job and address their key business issues. Here are six steps to prepare you to stand out in the hiring process.

Career Spotlight: Kelly Hilgert, Product Management

By Shana F. Payton

Kelly Hilgert
Kelly Hilgert
We all have a brand that we can’t live without. Whether it’s your favorite laundry detergent or your child’s baby formula, the idea most likely came from the creative brainpower of the company’s Product Manager. Their role is to create and enhance products with unique and successful marketing strategies. It’s a challenging role, but it can create a rewarding career for anyone that’s willing to take risks and push the envelope on creativity. Member Kelly Hilgert gives us a closer look at what it’s like to work in the field as a proudct manager in a manufacturing company.

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