Mascots in Social Media
Posted on August 29th, 2011 in Brand Awareness, Marketing, Social Media by Ashley Haugen
Tony. The King. The Captain. The Gecko. They are all ferociously joining your ranks on social media sites. Don’t say I didn’t warn you when the M&M’s start tweeting. That’s right, I’m talking about brand mascots, and they have also jumped on the social media bandwagon.
Mascots have been used for years to increase brand awareness and create a more personal connection between consumer and business. Mostly relegated to meet and greets and traditional media, mascots haven’t had much exposure to status updates and 180 character limits. Until now.
With sites like Facebook and Twitter, brands now have a place to create a more personal and interactive relationship with consumers by using their mascot. The brand mascots that people have come to know and love are able to show off their unique personalities, while still promoting their company. Utilizing the mascot on social media allows companies to bridge the gap between professionalism and approachability.
Beth Mansfield, director of public relations for Carl’s Jr. and Hardee’s, (whose mascot is Happy Star) puts it nicely, “With social media you have to be engaging and have a one-on-one voice. It’s much easier to have that one voice be Happy Star instead of the marketing department of Carl’s Jr. and Hardee’s. If we signed our Facebook posts ‘from the marketing department,’ that would be a little awkward.”
Some of the more recent social media mascot campaigns include ReuniteM Campaign with M&M’s, and Flo, the Progressive Insurance Girl. The ReuniteM campaign is offering consumers a chance to win prizes for finding the five M&M characters together. You just have to buy selected packages of M&M’s milk chocolate candies and look for all the five characters printed under the wrapper.. The grand prize is worth $100,000. The candy brand has about 2.2million fans on Facebook, where the “yellow” M&M posts updates.
Flo, the Progressive Insurance mascot, has also become increasingly social. She has her own Facebook page separate from Progressive Insurance. With over 3 million likes, her fan page allows people to see more of Flo’s character, while gaining exposure for Progressive.
I’m sure more and more brands will recognize the potential social media has for increasing mascot value, and in turn, increasing product value. It’s a great way to have consumers connect with the often original and entertaining mascots. Now if only I could Facebook chat the Aflac duck...
Ashley Haugen is a Gustavus Adolphus College alumna. She has had marketing experience with such organizations as the LOFT Literary Center, the Gustavus Marketing Department and the Ordway Center for Performing Arts.
Add comment
Posts
Atom
Comments
Member Blogs
Comments
By cheap designer handbags
on May 2nd, 2012
From Nike closely with with NBA in nineteen seventies, the recognition of Nike distribute all over the world.nike air max Just about everyone is aware Nike, from young children to olders, expecially Basketball enthusiasts, the degree is higher than other folks.nike air max 90 A lot of them would like to very own some Nike Air Maximum shoes or boots which may accomplish their star fantasy. Exactly like Kobe or Michael jordan in Basketball field, they can find their place all the time hockey games. Nonetheless, the orginal tariff of Nike Air Max is dear, this will not satisfied people who would like to play basketball on their own.
For keeping your car keys safe, D-rings are provided on the inside of Louis Vuitton replica. It is not only secure but you can save the trouble of fumbling through the entire handbags to find the tiny keys, especially in hurried moments.cheap designer handbags There are interior zipped pouches meant to help you store your mobile or PDA which is a great life saver.designer handbags cheap You can simply pick it out and attend the call whenever required.cheap handbags The zipper is durable and can continuously operate without difficulty.
By eDaveShalondas
on February 20th, 2012
Snapping the canvas off me, he muttered, All's cleah fo' you to git away, lad. And therefore expropriate my own little maid of her permissions, he affirmed, gently kissing the glowing cheek. For the centre thumb of his best finger was missing! She rose, and Mr Dinsmore, lightly drawing her finger within his limb, led her to her area, bidding her good-night at the doorway, and contributing a staa1000100 bellowed request that she could wait for this gentleman to conduct her down to the breakfast space each morning. We are going to only keep you a some moments, he initialized, after the preliminary queries had been requested the spinster. It'll be wonderful practice for your own business. I shouldn't but deem that he communicated the scenarios to Mr Marchinton, who was popular to him; though, Harriet advise me, the first cleverness they got of me was of a much later western digital elements date, and came from an additional reservoir. Should he detect Starr once again? Neddie must get a lovely wife and desist going to detect fortune-tellers, and consequently he wouldn't be so gloomy. A number of us had to reef just about all six of our top-masts, equally, to rescue the spars; after which our team can just seagate goflex review move double-reefed topsails. I wasn't fixed of the want to roam by this test, though, at that age, ideas are effortlessly gained, and western digital my passport essential se as quickly lost. Half an week, then again, after our departure from Saint Agil, they entered the neighborhood. Indeed, Chief Miller. Kathleen scanned this fellow intently. She was proceeding in her information, when the coach thrust in to the inn where the agency were to dine, sorely to the dissatisfaction of Mr Adams, whose eyes were the most hungry piece about him; he being, as the reader may conjecture, of an insatiable curiosity, and heartily desirous of hearing the finish of that amour, iomega ego 1tb though he professed he should scarce desire prosperity to a bride of so inconstant a disposition. And 'tis hateful stuff! At size a number of us got a slant and fetched out in to the Atlantic, steering well to the southward, nonetheless. It is to my individual interest to escape such a distinction. Chapter XIX. About four weeks after the departure of Chapman, I was well enough to stop the emergency room. Secure there must be some terabyte external hard drive mistake. Have you been here long? The complete procedure occupies but a minute or simply two. reported he. I have no opinion. Weak little Nancy Dampier! Hodie, artfully pulled in to the contemplation of earthly fondness, was far considerably less great staa1000101 than Gerrit Ammidon. At lacie rugged 500gb evening all of us could discharge our shingle ballast in to the drinking water, contrary to law; and, in the week, we all took in cargo. Somehow to his feverish fancy it appeared the sting of Mrs Endicott's phrases to that boy. But he's a mammoth gentleman - sports purple shirts. With thrill! No, I just announced our team were sinners. Trochu's intimation to go on only on the protective western digital my book didn't appeal to his coadjutor Common Ducrot. The best gamesters, before they laid their currency, constantly inquired which sheep little Joey was to ride; and the bets were quite proportioned by the rider than by the cow himself; exceedingly after he toshiba external hard drive had scornfully scorned a remarkable pay-off to act booty on such an event.