Pinterest: As a Retail Product Marketing Tool

Although to many, Pinterest may just be the latest social media trend taking a hold of women’s hearts and minds, this social media trend actually holds its weight when it comes to the retail market.

If you’re a skeptic, just listen.

Posted 1 week 14 hours ago

Attend the Annual Conference: Here's Why

The 2012 Annual MN AMA conference is fast approaching and our speakers are gearing up to deliver answers to the many challenges and questions marketers face today. There are many benefits to attending this years annual conference which are highlighted below. Hope to see you all there!

Why should you attend the 2012 annual conference?

Posted 1 week 5 days ago

Near Field Communication (NFC)

Near Field Communication is a sales and marketing tool. It gives the consumer much more guided information, coupons, discounts and many more ways to opt-in to your company or product. What is NFC? It is a contactless communication technology between devices like a smartphone and tablets. Companies testing NFC are Walmart, Target, Google Wallet and Isis.

Posted 2 weeks 17 hours ago

Marketing To The Socially Conscious Consumer

Research suggests that there is a segment of socially conscious consumers that marketers should pay attention to. A recent report by Nielsen aims to help cause-related marketers better define their strategy, and offers insight into the beliefs of these consumers.

Posted 5 weeks 17 hours ago

Differentiating yourself in a tough Economy

Looking for jobs (as well as maintaining the one you have) in a tough economy can be, well...tough. But—not impossible. Having recently been in the job market myself, there are many tips and tricks that you can do to help increase the odds in your favor, and maintain a favorable position at work, whether you’re looking to stay at your current job, or stay long enough to find something new and/or better.

Posted 6 weeks 13 hours ago