Category: Authenticity
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Be Beautiful on the Inside, too
Posted Tuesday, January 11, 2011
“Dahlink, you look mahvelous” – Billy Crystal, comedian, 1985, SNLIn his classic song, “You Look Marvelous,” Billy Crystal, playing Fernando Lamas on Saturday Night Live, says to himself, “Nando, don’t be a schnook, it’s not how you feel, it’s how you look.” If you look great, he says, it doesn’t matter what happens inside, you are doing great.But for data-driven marketing, the opposite is true. Differences between the outside and the inside can be the deciding factor in whether 2011 holds great gifts or lumps of coal come next holiday season.Posted 1 year 13 weeks ago
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