Pinterest: As a Retail Product Marketing Tool

Although to many, Pinterest may just be the latest social media trend taking a hold of women’s hearts and minds, this social media trend actually holds its weight when it comes to the retail market.

If you’re a skeptic, just listen.

Posted 1 week 14 hours ago

Near Field Communication (NFC)

Near Field Communication is a sales and marketing tool. It gives the consumer much more guided information, coupons, discounts and many more ways to opt-in to your company or product. What is NFC? It is a contactless communication technology between devices like a smartphone and tablets. Companies testing NFC are Walmart, Target, Google Wallet and Isis.

Posted 2 weeks 17 hours ago

Differentiating yourself in a tough Economy

Looking for jobs (as well as maintaining the one you have) in a tough economy can be, well...tough. But—not impossible. Having recently been in the job market myself, there are many tips and tricks that you can do to help increase the odds in your favor, and maintain a favorable position at work, whether you’re looking to stay at your current job, or stay long enough to find something new and/or better.

Posted 6 weeks 13 hours ago

Spring your Marketing Forward, with Past Trend Analytics

You reach into your old board game, past the battleship and the shoe and Community Chest cards, and pull out a smooth white and black-spotted die. You give it a roll. You roll a six. On the second roll, you roll a six again! Perhaps you have the lucky touch?

Before you pack your bags for Vegas, roll once more. This time it’s a two.

Posted 7 weeks 17 hours ago

The Marketers Guide to Taking Down the Mobile Monster

It's true, mobile marketing can be a monster. When done "right" it plays very nice; increasing brand loyalty, driving new sales and bolstering ROI. When handled poorly it is intimidating, all-consuming, unstable and elusive. Mobile marketing can be as much of an enigma as it is a necessity for today's marketers. 

Posted 7 weeks 6 days ago

MN AMA Event Re-Cap: MPR From the Inside Out

I excitedly drove to St. Paul tuned into 89.3, The Current, for the MN AMA sponsored event, “MPR: From the Inside Out” to finally discover what makes Minnesota Public Radio (MPR) tick. 

Immediately upon arriving I realized this event, like all MPR events I have attended, would be extension of their brand: interactive, lighthearted, conversational, informative and fun. 

Posted 8 weeks 4 days ago