Blog | MN AMA

"Take My Money, Please!"—Data and the Declining Customer Experience

Several weeks ago, I was asked by RetailWire if retailing had improved in the past 10 years, given the dramatic increase skill at leveraging that information. Logically, you would assume so.
Posted 1 day 5 hours ago

Marketing with Heart: Integrating Diversity into your Marketing Plan

The ad features three children, two girls and a boy. The young girls gaze demurely down and off to the side, dressed in subdued colors and ruffles. Only the boy’s eyes meet the camera. He stands taller than the others, dressed in dark denim, a flannel shirt, hood, and fitted leather jacket, like a collision between Ralph Lauren and James Dean. Sandy-blonde hair frames his face as, chin up, he executes the perfect high fashion supermodel pout. This budding young male model has another distinguishing feature: he has Down syndrome.

Posted 1 week 1 day ago

Digital People Show Up: Portfolio and Resume Review

Networking is an important part of personal branding whether it's done in person or via social media. There are several social media outlets which will allow people to see the real you, so it's important to participate and be up-to-date when signing up for sites such as LinkedIn, Twitter, Facebook, Foursquare and so on.

Posted 1 week 2 days ago

Marketing the Super Bowl

The Super Bowl doesn’t just mean a championship football game or the opportunity to get together with friends, instead, the value of the Super Bowl comes in-between the line drives and the chip dip—the value comes in the commercials.

Posted 2 weeks 1 day ago

"Branding" Pinterest: Tips to be successful

The newest and hottest social network to break the top 10 list is Pinterest. The visually appealing, community-centric site allows users to find, share and organize online images they find inspiring. It has exploded from 1.2 million users in August to over 4 million today, and it's still technically invite only.

Posted 3 weeks 1 day ago

MN Retailers Target and Best Buy make national headlines for marketing differentiation

For those who think MN Business is not as flashy or interesting as bigger cities like Los Angeles and New York, two national headlines just further sustained MN as a strong contender.
Posted 4 weeks 1 day ago

2012 Marketing Trends

As the calendar page turns over into the new year, everyone from business executives, to marketing department directors, to the Twitterati and social media gurus of the world are hotly anticipating what 2012’s marketing trends are going to be.
Posted 5 weeks 1 day ago

Starting Content-Based Marketing

Content-based marketing, which provides impartial information on key issues facing prospects, can help your company build trust and increase lead conversion of high-potential prospects. Many companies understand that approach in principle, but fail to move forward with such initiatives due to time and resource constraints – “There are just not enough people in Marketing to write and manage all this content."

Posted 6 weeks 1 day ago

Monthly Program Keynote Speaker Profile: Rick Kupchella

Learn more about our keynote speaker, Rick Kupchella, as he will be discussing “Adapt or Die in a New Media World (and every other world, for that matter)” on January 10^th at the University of St. Thomas- Opus College of Business.

Posted 6 weeks 6 days ago

The New Twitter

Over the next several weeks, Twitter will be shedding some old feathers and taking on a new look. In a move they hope will coax users away from third party apps and back to the main site, the redesign encompasses Twitter.com and TweetDeck, as well as its mobile apps. Here is a look at what you can expect.

Posted 9 weeks 1 day ago