EVENT DETAILS

2009 MHSCN Summer Conference: Tools of the Trade

Thursday, July 23, 2009, 3:00 AM — Friday, July 24, 2009, 4:00 AM

Thursday, July 23

11:00 a.m. – 12:30 p.m.	Registration
11:30 a.m. – 12:30 p.m.	Lunch
12:30 – 12:45 p.m.	Welcome Cheryl Powers, MHSCN president
12:45 – 1:45 p.m.	Opening Keynote: State of the Union Presented by Gregg Redfield, Vice President of Finance, MHA
1:45 – 2:00 p.m.	Break
2:00 – 3:00 p.m.	Concurrent Breakout Sessions Session A: Guerrilla Marketing: Grassroots Engagement Presented by Matt Kelly, Director of Operations, Street Factory Media Ted Blank, Director of Marketing & Referral Development, HCMC Brent Doering, Vice President of Client Services, Russel Herder Session B: Value and Transparency Presented by Kristin Anderson, Senior Manager, Kurt Salmon Associates
3:00 – 3:45 p.m.	Beacon Awards Presentation
3:45 – 4:45 p.m.	Keynote: Social Media in Health Care: A Mayo Clinic Progress Update Presented by Lee Aase, Manager, Syndication and Social Media, Mayo Clinic

8:00 – 8:30 a.m.	Registration
8:30 – 9:30 a.m.	Keynote: Blogs, Tweets and the Fargo Flood: Social Media in Times of Crisis Presented by Kristine Olson, Vice President of Marketing, Quality & Physician Services, Innovis Health and Brian Herder, Principal, Russel Herder
9:30 – 9:45 a.m.	Break
9:45 – 10:45 a.m.	Concurrent Breakout Sessions Session A: DIY Social Media Presented by Allan Woodstrom, Marketing Coordinator, Twin Cities Orthopedics Session B: Using Health 2.0 to Help Create Consumer 1.0 Presented by Neil Chaffee, Vice President, Market Development for Consumer Aware, healthcarescoop.com
10:45 – 11:00 a.m.	Break
11 a.m. – 12 p.m.	Keynote: Engaged Consumers Changing the Practice of Medicine Presented by David Hilden, MD, Healthy Matters Radio Show, HCMC
12:00 p.m.	Lunch

Register and pay online at www.mhscn.com

For more information, please contact Sarah Birkel at 952.892.2778
or email sbirkel1@fairview.org

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