The disintegration of the old economy and the rise of the new economy in the fall of 2008 signaled an end to business as we knew and understood it and a call for very serious consideration of new business thought. Central to the new economy is the need to focus on the value companies create for their customers, employees, partners, investors and society—none at the expense of another.

Lou Carbone, CEO and Founder of Experience Engineering, has been at the forefront of framing business value creation from the perspective of the total experience one has with a company and its offerings. He has been writing, practicing, lecturing and sharing insights on this subject for more than two decades.

Join us to learn how you can begin to frame the role and value of marketing for the 21st Century’s era of Sense and Respond versus the Industrial Age world we knew of “Make and Sell.” Carbone will share his perspectives, experiences, philosophies and case studies in this inspiring presentation.

What You’ll Learn

1. How your marketing must adapt to meet the dramatically changing times
2. Why value is in the eyes of the customer and no one else
3. Why customers preferences are not driven by rational thought

About Lou Carbone and Experience Engineering

Lou Carbone is the Founder, President and Chief Experience Officer of Experience Engineering, Inc. a Minneapolis-based experience management firm which specializes in consulting, research, design and education in the creation and management of the value produced by experiences. Carbone has written numerous white papers and published articles and is the author of Clued In – How to Keep Customers Coming Back Again and Again.  He has spent more than two decades in the development of experience value management theory and practice in a broad range of industries including travel, healthcare, retail, technology, financial services, manufacturing and education. He is an adjunct faculty member at the IBM Advanced Business Institute, the Chairman of the American Management Association Sales and Marketing Council, the Co-Chairman of the Board of Directors of Health Quality Partners, Inc., Chairman of the Board of Trustees at Brown College, and serves on the editorial board of Healthcare Design magazine and the nominating board for Fast Company magazine’s “Customer First” Awards. Prior to founding Experience Engineering he was the Vice President of Global Marketing at National Car Rental, as well as a senior advertising executive with major agencies in New York, Detroit and Minneapolis including Campbell-Ewald Advertising, Grey Advertising, Manoff Geers Gross.

Date
Tuesday, December 8, 2009
7:30 am to 9:00 am

Cost
AMA Members: $25
Non-Members: $50
Students: $15

Location
University of St. Thomas
Opus Hall, Room #201
1000 LaSalle Avenue, Minneapolis