Health Care is going through tremendous change. The economy demonstrated that the industry is not “recession proof” as demand for services declined for the first time since the mid-1990s. State and federal budget challenges and a general call for health care reform are further changing the environment that health care delivery is experiencing. How has this impacted thinking about marketing of health care services? Roger Green is Vice-President of Strategy, Policy, Marketing and Communications at HealthEast Care System in St. Paul. HealthEast includes three short-term acute hospitals, a long term acute care hospital, more than 100 primary care physicians in the HealthEast Clinics, medical transportation and home care. Most are focused on the East Metro Area but selected services have a regional and even national draw.
Mr. Green will discuss the organization’s experience with re-sizing its marketing efforts consistent with industry benchmarks, the challenges of measurement so critical to demonstrating organizational value in those investments and current efforts to more fully integrate the marketing efforts of multiple facilities and services. He brings this information in the context of more than 35 years of experience in Twin Cities health care marketing and planning. What will the future hold? Roger will offer some apparent themes that are likely to play out over the next three to five years.
Who should attend? Marketing professionals who are interested in learning about how an experienced executive handled the challenge of a down economy and demonstrated successful tactics to still attain benchmarks for quality and ROI. Those in the healthcare industry will certainly be intrigued but whether you are involved with healthcare or not, this presentation will offer thoughtful insights and predictions by a respected marketer who has participated in many marketing and business trends throughout his career.
About Roger Green
Before holding his current position, Mr. Green had been the Vice President of Marketing and Planning for HealthEast since November 1986. Mr. Green previously held the position of the Vice President of Marketing Services for Health Resources, Inc., which was one of the parties to the 1986 affiliation. He joined the community relations staff of St. John’s Lutheran Hospital Association in 1974 and later served as Director of Community Relations, Director of Planning and Director of Marketing and Planning. Mr. Green holds a Master’s in Business Administration degree from the University of St. Thomas, St. Paul, Minnesota, and a Bachelor of Science degree in Journalism and Mass Communication from Iowa State University.
Thank you to our sponsor!
Location:
3M Center Conference Rooms A & B
St. Joseph’s Hospital
45 W. 10th Street, St. Paul, MN 55102
4:30 pm to 6:30 pm
Click here for parking info
Agenda:
4:30 to 5:00 p.m. Registration and Networking
5:00 to 6:15 p.m. Presentation
6:15 to 6:30 p.m. Questions & Answers
Cost:
MN AMA Members: $15
Non Members: $50
Walk-in attendees are welcome but will be charged an additional $10