Join us Tuesday, September 23 at 4 p.m. at the UnitedHealthcare building in Edina to hear Chris Gibson, Chief Marketing Officer for UnitedHealthcare Group share her insights on “Test and Learn” Strategic Marketing and Establishing a New Brand.
Chris was quoted in the December ‘07 issue of MarketingNews on her method for developing marketing metrics. The impacts of Chris’s strategies reach more than 26 million UnitedHealthcare consumers and 300,000 businesses nationwide.
Chris Gibson is the chief marketing officer for UnitedHealthcare Group, the largest division of UnitedHealth Group, a Fortune 50 company. UnitedHealthcare offers high quality, affordable health care solutions to employers and consumers, working closely with the medical community and channel partners. Chris sets market strategy and oversees a wide range of integrated “go to market” functions—including market intelligence; brand positioning; national and local marketing to businesses, consumers, brokers, consultants, and physicians; interactive marketing, multi-cultural marketing, and public relations.
Prior to joining UnitedHealthcare, Chris served as a vice president of marketing for Qwest/U S WEST; as vice president of marketing and strategy for Gateway Computer’s Business division; and as vice president of Marketing for Kinko’s.
The event will run from 4-7 p.m. Registration, refreshments and networking from 4 to 5 p.m. and presentation, including Questions & Answers from 5 until 6:30 p.m. after which there will be more time for networking.
This event sponsored by
Meeting Specifics
Date & Time
Tuesday, September 23, 2008
4 - 7 p.m.
Cost:
MN AMA Members and Students: Free
Non Members: $50
Location:
United HealthCare
Cafeteria
5901 Lincoln Drive
Edina, MN 55436
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Registration:
Advanced registration is now closed but you can still sign-up at the door.