The Science of Market Development
Joe Galatowitsch, President and Managing Partner, Dymedex
Are you ready to stretch what you think you know about market development? If you are slogging through the day-to-day trenches of marketing, market development and meeting your deadlines, get ready to have your head spun around. This is a marketing mind-bender.
Joe has taken his vast experience in the medical device field and his oh-so-awesome knowledge of market development and crafted it into a unique understanding of why product introductions succeed, why they fail, and how to be a much better predictor of both. It truly is a game-changer.
If product development, budgets and market strategy are important to you and your organization, we urge…really, exhort you to hear Joe give this clinic. One key concept left business executives at a Fortune 500 medical device company mesmerized for a full half hour, jaws ajar. Wouldn’t you like to know what it is?
About Dymedex
Dymedex is dedicated to the development and application of thought-leading market development concepts and tools. We provide a rigorous measurement-based approach proven to accelerate adoption by systematically uncovering and addressing the barriers to standard of care. We help medical technology companies realize their full market potential. www.dymedex.com
Joseph Galatowitsch, President & Managing Partner
Joe has 26 years in the global medical technology industry, at 3M’s medical supplies business and at Medtronic in both cardiac rhythm management business unit and corporate roles, most recently as senior director of market development at Medtronic. Joe is credited with pioneering the discipline of market development and led an enterprise-wide initiative to institutionalize market development at Medtronic. At 3M Joe held a number of strategic, marketing, and business leadership roles including P&L management. Joe is holds two patents, is the recipient of numerous awards in marketing and market development, and is recognized for his ability to distill complex concepts, extract critical insights and deliver results. Joe has a BS in Biomedical Engineering, and an MBA from the University of St. Thomas.
Meeting Specifics
Date and Time
Wednesday, October 22, 2008
11 - 11:30 a.m. Registration and Networking
11:30 a.m. - 12:00 p.m. Lunch
12 - 1 p.m. Presentation
Location
Rose Vine Hall Banquet Center
2801 Snelling Avenue North
Roseville, MN 55113
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Cost
Member $25
Guest $50
Student $15
Cancellations must be received 48 hours prior to the event to qualify for a refund. No-shows will be billed.
Registration
https://ssl.arcstone.com/nonprofitsolutions/oer2/index.cfm?org_id=105