Mplanet 2009 – Navigating the New Marketsphere
January 26 – 28, 2009
Rosen Shingle Creek Resort
Orlando, Florida
Mplanet 2009 is the industry event for marketers to gain perspective and insight into today’s new marketsphere. The following general sessions are just a peek into all that Mplanet has to offer this year.
Tuesday, January 27
11:00 am – 11:45 am
Building a Strategic Advantage in Global Markets
Mary Dillon
EVP and Global CMO, McDonald's Corporation
Global brands face a host of challenges in the New Marketsphere. With markets around the world growing more dynamic and complex, today’s multi-national brands must be even more nimble and innovative, especially as the forces of individuality and community continue to compete. Engaging local consumers and the global audience, all at the same time, is key to success in markets worldwide. Ms. Dillon will discuss what it takes for brands to achieve a strategic advantage in the global marketplace and offer insights on how to create both an intimate bond and universal connection on our increasingly borderless planet.
11:45 am – 12:30 pm
Making Your Brand Voice Heard
John Hayes
CMO, American Express
Brands are defined by their particular place, relevance and stance in contemporary culture, and in today’s fast-changing world, things can change overnight. Maintaining relevance, while fostering on-going positive attitudes, is critical to any brand’s long-term success. Finding a fitting way to continually articulate that with consumers is a fine art. Today, companies are either a part of the consumer dialogue or spending money talking to no one but themselves. If you are in the middle of the conversation but tuned out to what’s going on around you, you’ll simply be pushed to the side of the communication super-highway. Mr. Hayes will discuss how companies can find their brand voice in the marketplace, check their voice and make the transformations necessary to maintain relevance in a hyper-communicative world.
Wednesday, January 28
9:15 am – 10:00 am
Retail as a Mass Medium
Stephen Quinn
EVP and CMO, Walmart
Retail has been called the oldest medium – but it can be one of the most innovative and exciting media today. Marketers are challenged to provide increasingly personalized, addressable, accountable and interactive content to consumers demanding relevance. Addressing a fragmented consumer audience does not have to come at the expense of media investments in brand building. Mr. Quinn will discuss the renewed pertinence of marketing’s oldest medium. Learn how today’s retail can reach mass audiences with personalized, relevant at point-of-purchase while effectively delivering brand-building messages. Discover how close we actually are to the marketing ideal of “mass population.”
These are just a few of the exciting presentations featured at Mplanet 2009! For more details, visit www.mplanet2009.com.
Register today!
Minnesota chapter members, be sure to enter code CHMIN when you register.