The complexity of healthcare poses a challenge for consumer decision-making. Ovations, United HealthGroup’s direct-to-consumer business dedicated to the health and well-being needs of the boomer population, strives to simplify its communications and products for positive business and consumer outcomes. Join Terry Clark, Chief Marketing Officer for Ovations-United HealthGroup, as he shares his insight about reaching today’s growing senior segment. Participants will walk away with a high level of understanding how to effectively communicate with the boomer market in today's complex healthcare arena.
What You’ll Learn
- Simplification as a key business strategy
- The secrets of marketing to boomers and beyond
- Implementing value-based segmentation
Terry Clark, Chief Marketing Officer, Ovations - United HealthGroup
Terry Clark’s responsibilities include directing all marketing strategies for the growing senior segment, including online, direct mail, DRTV, radio, outdoor and print advertising. In addition, Terry is responsible for managing UnitedHealth Group’s strategic partnership with AARP. Prior to joining UnitedHealth Group, he was Executive Vice President of Entertainment Publications at IAC, which includes leading brands being transformed by consumerism - Ticketmaster, Entertainment Publications, Expedia, Home Shopping Network, Ask.com, Lending Tree and Match.com. Prior to this experience, he held leadership positions for Cendant Corporation, Monster Worldwide (formerly TMP Worldwide), Tyke Corporation, and the Stroh Brewing Company.
Additional speakers:
- Michael Carroll-Vice President of Ovations Marketing
- Bart Reed-Vice President of Ovations Marketing
Ovations is United HealthGroup’s direct-to-consumer business dedicated to the health and well-being needs of the boomer population and beyond. Since 2005, Ovations has seen its annual revenue grow from $9B to over $30B with a focus on acquisition, engagement and simplification of the complex health space. Serving 9 million seniors and one-in-five Medicare beneficiaries, Ovations is the largest business dedicated to the health and well-being needs of seniors.
Thank you to our sponsors:
Date and Agenda
Thursday, May 27, 2010
5:00-5:30 Networking
5:30-6:15 Presentation
6:15-6:30 Q & A
6:30-7:00 Networking
Cost
AMA Members - $15
Non-members - $50
AMA Student Members - $10
Student Non-members - $15
Registration
Location
United HealthGroup – Ovations
9701 Data Park Drive
Minnetonka, MN 55343
Driving Directions and Parking
Please park in the surface lot next to the building. Take the sidewalk past the patio that is in between the parking ramp and the building to the door at the walkway where security will be checking id’s. Click here to download driving direction to United HealthGroup – Ovations office.