The Power of Alternative Marketing—What Works and Why
Advertisers can now reach consumers in places they never could before such as in their pocket, while playing a game and during broadcast programs using a multitude of technologies and devices. But how effective are alternative marketing mediums (e.g., podcasts, mobile marketing, viral, blogs, etc.) for driving action? And what companies are using this technology successfully?
Learn the dos and don’ts of alternative marketing during a panel discussion with the following experts:
James Scott, managing partner, co-founder, mono
After a 12-year career managing the business and accounts of clients that ranged from Harley-Davidson to Volvo to Northwest Airlines, Jim joined his partners in forming mono in 2004. As managing partner, Jim’s role is to both help lead the agency’s growth, as well as work closely with clients to define brand strategy and market planning. Today, mono counts as its clients Apple, Herman Miller, Unilever, TurboChef, Sesame Street, PBS and Harvard Business School.
Jared Roy, president, Risdall Integration Group
As president of Risdall Integration Group, Jared focuses on leveraging the strengths of Risdall Marketing Group’s divisions to develop solutions for clients that harness the power of integrated marketing. He rejoined Risdall Marketing Group in 2008 with valuable experience working for Mullen and Keystone Sympoisa. While at Mullen, he led the integrated marketing efforts for Embarq and Wachovia.
Josh Dahmes, director of online marketing, Risdall Marketing Group
As director of online marketing, Josh works with clients on how to drive increased numbers of qualified visitors to their Web sites and convert those visitors into customers providing measurable leads, sales and awareness. Josh has been with Risdall Marketing Group since November 2005, joining a team that had been working on search optimization for Web sites since the mid-90s. He has been involved in online marketing since February 1998.
David Krejci, vice president, interactive and emerging media, Weber Shandwick
David began his career with Weber Shandwick 10 years ago, and has played a key role in building the agency's Web relations compatibility in the Minneapolis office and throughout Weber Shandwick worldwide. He has become a respected leader for his knowledge, strategic abilities and creativity in using the Web to help clients communicate more effectively.
Meeting Specifics
Cost
MN AMA Members: Free
Non-members: $20
Date & Time
Tuesday, June 24, 2008
5:30 - 9:00 p.m.
Event Venue
Throwbacks Grille & Bar
1690 Woodlane Dr.
Woodbury, MN, 55125
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Registration
https://ssl.arcstone.com/nonprofitsolutions/oer2/index.cfm?org_id=105