Marketing in the 21st century demands a new way of telling your story to key audiences. Your brand is no longer defined by you…it’s defined by your key audiences. How are you telling your story? How much do your clients really know about you? And how much do you know about your customers? Peter Hager is CEO of Sight Marketing, a Minneapolis-based marketing communications firm that specializes in relationship-based, results-driven, closed-loop measured marketing campaigns. Peter will demonstrate how the effectiveness of your business communications are directly correlated to personality types and sensing/responding to people’s needs.

About Peter Hager and Sight Marketing
Peter Hager's thought leadership, energy, passion, and business acumen has driven Sight Marketing’s transformation into a results-based strategic marketing communications firm, focused on delivering personalized, integrated and measurable marketing campaigns to healthcare and medical device organizations. Peter achieved success in sales, marketing, and operational roles at Land O’ Lakes before co-founding Bluestem Systems and TeamNet Systems—businesses focused on management consulting, application development, data warehousing, and business information systems. Peter earned a bachelor’s degree from Macalester College and is an accredited practitioner of Insights, a psychology-based personality, communications, and self-discovery system

Sight Marketing is a Minneapolis-based marketing communications firm that focuses on the healthcare and medical device market and helps organizations tell their stories to targeted audiences so they can measure the impact of their marketing strategies. Your story is your organization’s lifeblood. We believe you need to tell your story in different ways to different audiences. For example, you’d talk to doctors much differently than you’d talk to patients…or investors. And Sight Marketing has the talent and experience to tell your story across ever-growing number of communications channels: from direct mail to email, from public relations to social media.

Thank you to our sponsor, the University of St. Thomas Opus College of Business

Meeting Specifics