Ask ten different people to define “brand development” and you’re likely to hear “logo” top the list of answers. But brand development is much more than a logo and the visuals which go with it. Join ThinkDesign Group’s Creative Principal Linda Henneman for a compelling and insightful presentation about taking “brand development” out of a cookie-cutter approach and into one that is a process—one that unites all aspects of a brand. She will unveil the process for developing a brand and why bringing a professional creative partner to the table early on is beneficial. She’ll discuss why brand is much more than a logo and visual and how creative design can help define personality and key messages. And, she’ll share the importance of the creative professional’s role as an advocate for the audience throughout the brand development process. Your browser may not support display of this image. Your browser may not support display of this image.

Henneman hails from New York and moved to the Midwest just two years out of design school to open her own design studio. For over 14 years she has been the Creative Principal of ThinkDesign Group, a company founded on the philosophy of providing every client with strategic, thoughtful marketing and graphic design. She has a diverse client base including many nonprofit organizations working for social justice. Her clients will tell you she works with unflagging resolve and her work is a reminder of what design can do to connect an audience to a message. This year alone, Henneman has won six awards for her work including Communication Arts, GraphicDesign USA, and The Black Book AR100—which she has earned four out of the last five years.

What You’ll Learn

1. Why and when to bring a professional creative partner to the table. They can add value to the process beyond just the traditional deliverables with their point of view, questions they ask and unique insight.
   
   
2. Brand is so much more than logo or visuals— creative design can help define personality and key messages and unite all aspects of a brand.
   
   
3. An important role of the professional creative partner. They are an advocate for the audience throughout the process. Their eye is on making sure that all audiences get and understand the message.

Date and Agenda
Tuesday, May 11, 2010
7:30- 8:00 Registration
8:00-9:00 Program
9:00-9:10 Q & A
9:10-9:30 Networking

Cost
Members: $25
Nonmembers: $50
Students: $15

Registration

Location
University of St. Thomas
Opus Hall, Room #201
1000 LaSalle Avenue
Minneapolis, MN
651-962-4000


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