Don’t miss this insightful panel on Market Research and Healthcare. Join Jack Militello and a panel of industry experts from Boston Scientific, Fairview, Uroplasty, Nina Hale Consulting and User Strategy Group as they discuss the impact of market research on management decisions and share market research tools and business case examples. Join us for an evening of education, networking and appetizers.

What You’ll Learn

• Effective use of market research tools for medical device and healthcare marketing
• Impact of market research on financial results in medical device and healthcare
• Value add of market research in terms of branding and visibility for medical device and healthcare marketing

Panelists include:

• Mark Hansberry, VP of Strategy and Communications, Fairview Health Services
• Deneen Law, Director of Marketing Strategy and Analysis, Boston Scientific
• Sara Oxton, Business Development, Uroplasty
• Nina Hale, Nina Hale Consulting
• Jane Bungham, User Strategy Group
• Panel will be moderated by Jack Militello, Program Director, Health Care UST MBA

Panelist Profiles

Mark Hansberry is the VP of Strategy and Communications at Fairview Health Services, a community-based health care system providing a complete range of services, from prevention of illness and injury to care for the most complex medical conditions. Mark leads business and marketing planning that supports Fairview’s position for strategic growth. He focuses on improving organizational performance through effective brand management. Mark’s areas of responsibility include strategy, marketing and public relations, internal communications, community health, Fairview Press, National Institute on Media on the Family, Spiritual Health Services and Clinical Pastoral Education. Prior to joining Fairview in 2002, Mark was the marketing director at Children’s Hospital Boston where he led the development and execution of an integrated branding strategy for the hospital and 35 franchises. He also led market share, patient volume and product development initiatives at Advocate Health Care in Chicago.
Since 1993

Deneen Law has worked for Guidant, 3M and Boston Scientific where her roles have included product manager, market development manager, marketing operations manager and design for Six Sigma Black Belt among others.  In her current position as the director of marketing strategy and analysis for the cardiovascular business at Boston Scientific, she directs a team of marketing managers through the design, execution and interpretation of market research and other analysis that contribute to high impact marketing strategies. She and her team partner with the business leaders to identify growth opportunities; diagnose customer needs and behavior; understand competitive dynamics; test pricing, positioning, and messaging strategies. Boston Scientific is a worldwide developer, manufacturer and marketer of medical devices with approximately 25,000 employees and revenue of $8.3 billion in 2007. For more than 25 years, Boston Scientific has advanced the practice of less-invasive medicine by providing a broad and deep portfolio of innovative products, technologies and services across a wide range of medical specialties.  The Company's products help physicians and other medical professionals improve their patients' quality of life by providing alternatives to surgery.

Sara Oxton has worked in medical device marketing for 10 years.  She joined Otto Bock Healthcare in 2000 where her roles included downstream Market Manager, Global Product Manager and Business Development Manager for Latin America.  She joined Empi in 2007 as Senior Brand Manager for their dysphagia rehabilitation portfolio.  In 2009, she began working with Uroplasty as a Business Development Consultant focusing on portfolio expansion strategies for the company.  Prior to working in the medical device sector, Sara spent 11 years working in non-profits as Company Manager for Ethnic Dance Theatre, Managing Director for James Sewell Ballet and Associate Director of Alumni Relations at the Carlson School of Management.  Sara has a proven track record in establishing and growing new business ventures and brands.  She is very comfortable working in international settings and has expertise in a number of product categories-post masectomy, orthotics, custom orthopedic seating and positioning, mobility for special needs kids, DME, NMES for swallowing therapy, urinary incontinence and porthetics.  She has a B.A. degree from the University of Minnesota in Spanish and Art History and an M.B.A. from the Carlson School of Management.  Sara also volunteers for KFAI in Minneapolis where she hosts a weekly radio show.

Nina Hale founded her agency in 2005 after specializing in internet marketing since 2000 and new media since 1989. Nina holds an MBA from the Carlson School of Management and a B.A. from Brown University. With over 40 active clients, including Medtronic, Starkey, VitalStim and Hazelden, Nina Hale Consulting is one of the foremost agencies for search engine marketing in the Twin Cities. The company plan, executes and manages comprehensive pay-per-click (SEM) and search engine optimization (SEO) projects for companies and for agencies on behalf of their clients.

Sponsored by Health Care UST MBA

Date and Agenda
Thursday, February 18, 2010
4:30 – 5:00 Registration and Networking
5:00 – 6:00 Panel Discussion
6:00 – 7:00 Networking

Cost
AMA/MHSCN  Members: $15
Non-Members: $50

Registration

Location
University of St. Thomas-Minneapolis (map)
Opus Hall, Room 201
1000 LaSalle Avenue
Minneapolis, MN
651-962-4000

Parking is available in the Harmon Place Ramp (11th and Harmon) or other nearby ramp and surface lots on LaSalle, 11th and 12th Streets. Street parking is also available with two-hour meters that meter until 6:00 pm. Click here for Skyway and Campus directions.