Marketing to consumers has become increasingly more difficult over the past year. According to the Department of Commerce, consumer spending has declined since last August. And, though this past June saw a small increase in consumer spending, inflation-adjusted spending hasn’t increased since February. That’s difficult news to hear for any marketer trying to reach consumers today.

Join the MN AMA and Jim Asplund, Chief Scientist at Gallup, as he shares his valuable insight about the “new economy” and reviews recent data revealing what consumers define as the “new normal.” Against this backdrop, Jim will discuss implications for marketers and how they will need to approach consumers differently—even those with high incomes—in these challenging times.

As Chief Scientist, Jim oversees Strengths-Based Development and Performance Impact Consulting for Gallup and has conducted over 1,000 research studies in the areas of organizational performance, strengths development, and employee and customer engagement. He is also the coauthor of the book Human Sigma: Managing the Employee-Customer Encounter and has written numerous articles for scholarly publications and magazines.

Location:
University of St. Thomas
Minneapolis Campus, Opus Hall, Room #201
7:30-9:00 am

Cost:
AMA Members: $25
Guests: $50
Students: $15

Walk-in attendees are welcome but will be charged an additional $10

Registration