With the rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?

Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy.  As a marketer, discover new  ways to encourage investment in small experiments that can lead to bigger results.

What You’ll Learn

1. The importance of embracing uncertainty and cultivating a start-up mentality within your own organization
2. Steps that can spark 360° marketing thinking and integration
3. How to "sell" experimentation–low risk starting points that help create buy-in for the longer-range strategy

Aki Spicer, Director of Digital Strategy, Fallon
Aki Spicer wants to bring brand planning into the age of social media. Clients such as Nestlé Purina PetCare, Citi, TheLadders.com, NBC Universal, Totino’s Pizza Rolls and Minnesota Planetarium have come to respect and rely on Aki’s guidance and strategic insights about social computing and digital innovation.

At Fallon, Aki leads digital strategy and development on all accounts and new business. He is pioneering Overheard™–the agency’s social media analytics dashboard. He is a constant public speaker, co-author of the recent book The Age of Conversation, and curates the Fallon Planning Blog and Fallon Brainfood presentation series.

In addition to his work at Fallon, Aki is an “Officer of Good” for Planning for Good, an ad hoc organization of 2,000+ planners around the globe using social networks to collaborate locally and globally on good causes. Clients serviced include Live Earth, Kiva.org, UNICEF and YMCA.

Thank you to our sponsor, Fallon Minneapolis, a division of Fallon Worldwide, which is a part of Publicis Groupe S.A., based in Paris. Fallon Minneapolis’ clients include: Travelers, TIME Magazine, Nestlé Purina, Nestlé Beverages, Abu Dhabi Commercial Bank, Chrysler, Cruzan Rum, Charter Communications, NBC Universal, General Mills and TheLadders.com. Fallon Worldwide is one of the world’s most critically acclaimed creativity companies, delivering inventive business solutions for some of the world’s leading brands. Additional information can be found at www.fallon.com.

Date and Agenda
Thursday, June 24, 2010 – 7:30 AM  to 9:00 AM
7:30 - Registration & Networking
8:00 - Program & Q&A

Cost
AMA Members - $25
Non-members - $50
Students - $15

Registration

Location
Fallon Worldwide
901 Marquette Avenue, Suite 2400
Minneapolis, MN 55402
612-758-2345