There are numerous tactics for generating new business leads these days—everything from the traditional email or phone call to the explosively popular social media craze. However, the real challenge is not necessarily in generating leads, but developing and then engaging in memorable and relevant conversations with prospects. New interactive tools now enable your company to leverage tools like blogging, social media, webinars, and e-mail campaigns to demonstrate “Thought Leadership” and enhance your company’s unique value proposition to its prospects and target audience.
What to Expect:
- What’s important to engage your prospects with memorable and relevant conversations
- Ideas on building and maintaining quality relationships with potential clients
- Process to develop a lead-nurturing process that really works
- Ways to recapture lost leads and opportunities
- Whether you are a marketing vice president, sales director, or marketing consultant, this presentation will provide insight into connecting by sharing your expertise.
What You Will Learn:
- How to create marketing communication campaigns that are calibrated to the level of “sales readiness” of your prospective customer base
- How to create a “Lead Nurturing Library” of relevant content to useful for blogging, podcasts, whitepapers, and articles
- Learn ways to cultivate new relationships by becoming a “Trusted Advisor” to prospects and existing clients
About Brian Carroll and In Touch Inc.
Brian is CEO of InTouch Inc., and author of the popular book, Lead Generation for the Complex Sale (McGraw-Hill). Brian is a popular speaker and leading expert in lead generation. He’s profiled and regularly quoted in numerous publications. His acclaimed B2B Lead Generation Blog is read by thousands each week. From early marketing positions with Cray, Honeywell and Piper Jaffray and with broad sales and marketing management experience since, Brian has become a leading expert on lead generation. Brian's been profiled and regularly quoted in publications such as Business Week, BtoB Magazine, Selling Power, The Wall Street Journal, CMO Magazine, Target Marketing, Inc. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO and Rain Today.
InTouch Inc. helps companies increase sales by optimizing their lead nurturing process. Through a combination of unique relationship-building practices, technology tools and sophisticated call center representatives, InTouch helps companies identify, manage and escalate sales leads from inception to eventual sale by streamlining the lead management to sales process.
Date
Tuesday, October 13, 2009
7:30 AM to 9:00 AM
| Costs |
| AMA Members: | $25 |
| Non-Members: | $50 |
| Students: | $15 |
| | |
Location
University of St. Thomas
Minneapolis Campus
Opus Hall, Room #201
Register for this event.
Thank you to our sponsor!
