With Tait Subler: How The Right Strategy Can Beat The Un-Economy
Bruce Tait, Founding Partner, Tait Subler
The Four Traits Of Recession-Proof Brands
Brand managers know that consumer psychology fundamentally shifts in an economic crisis. Bruce Tait, founding partner of Tait Subler, characterizes the consumer landscape in today’s tight economy as the “un-economy.” Consumers are uncertain, unstable and, too often, unemployed. Yet even in a tough environment, there are brands that vastly outperform their competitors, breaking records for sales and profits. Such success isn’t necessarily achieved through price/value appeals, but through four distinct strategic tools to create brand leadership. Join the MN AMA and Bruce Tait, to learn how his firm has identified a model that will help you create a brand strategy to succeed in the new un-economy. He will share a unique perspective on brand leadership properties to help any brand tackle the challenges of today’s market.
What to Expect
- Gain insight into practical tools and sophisticated brand models to help your brand perform better in the un-economy
- Distinguish between simply being a share leader and being a true leadership brand; learn how your brand can be seen as a “leader” in its category, regardless of current size or share
- See several real-world case studies, including Apple, Walmart, Hyundai and Best Buy, which illustrate success that comes by providing brand leadership to customers
- Learn how Tait Subler’s brand models and perspective on leadership help explain Brand Obama
About The Speaker And Tait Subler
Bruce Tait is a founding partner of Minneapolis-based Tait Subler, a best-in-class strategic consulting firm dedicated to developing holistic, differentiating brand strategies for a global roster of clients including Nike, Saks Fifth Avenue, GUCCI, and many others. His company helps clients optimize brand and brand portfolio performance with a balance of analytical rigor and creativity. Tait Subler’s unique approach to helping companies define differentiated positioning and targeting strategies has made Tait a sought after speaker and writer. Britain’s respected Admap Magazine recognized him as one of “40 Global Marketing Gurus” and he’s been quoted as a brand expert in TIME Magazine, The Wall Street Journal and American Demographics.
Bruce and his partner, Dodie Subler, along with their diverse team of strategists, have built a thriving practice. Their recent clients have included Nike, Saks Fifth Avenue, Best Buy (U.S., Canada, China and Turkey), The Tiger Woods Foundation, Kardia, GUCCI and Schering-Plough. For more information, go to www.taitsubler.com.
Meeting Specifics
Date and Time
Tuesday, April 14, 2009
7:30 to 8 a.m. - Networking, Registration, Continental Breakfast
8 to 8:45 a.m. - Program
8:45 to 9 a.m. - Q & A
Location
University of St. Thomas
201 Opus Hall
Minneapolis Campus
1000 LaSalle Avenue
Minneapolis, MN 55403
(612) 926-4000
Directions
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Cost
Member $25
Guest $50
Student $15
Cancellations must be received 48 hours prior to the event to qualify for a refund. No-shows will be billed.
Registration
https://ssl.arcstone.com/nonprofitsolutions/oer2/index.cfm?org_id=105