Management Analyst
Companies are demanding that departments have an analytics strategy. But what is analytics?
Analytics: (n) The branch of logic dealing with analysis (www.thefreedictionary.com). Ok, so that would make an analyst: (n) One that analyzes.
Analysis: (n) The study of such constituent parts and their interrelationships in making up a whole. In business, analysis of data can provide answers to a variety of questions. Was this initiative profitable? What was the response rate for the new campaign? There are all kinds of management information one might analyze for your company:
- Risk Management
- Change Management
- Sales Force Management
- Strategic Management
- Value Management
For Marketing, this is necessary to make sure your campaigns represent business strategies, priorities and initiatives that align with business goals.
Typical Responsibilities:
- Responsible for providing analysis of industry, refining and production statistics both from internal data and world-wide data services into meaningful reports for the Sales Department in an effort to leverage a company’s market position.
- Develop plans for and lead key initiatives that help a company to deepen relationships with their clients.
- Act as the client liaisonfor the core segment on company-wide initiatives so that the needs of the core segment are included in project and product plans.
- As time permits, explore new opportunities identified by company strategy, senior leadership or others including analyzing situations, piloting concepts, and developing business case/recommendations for new efforts.
Typical Requirements:
- Strong client focus and experience advocating for client needs.
- Strong project management skills, including demonstrated track record in managing projects across functional lines and juggling multiple priorities.
- Excellent verbal and written communication skills.
- Good business analysis skills - will be developing business cases and marketing plans for new initiatives.
- Strong interpersonal skills with ability to influence and build strong relationships among internal and external partners.
- Self-motivated, with a well developed ability to grasp assignments and manage from inception to completion.
- Comfortable working in a fast-changing environment and ambiguity.
Employment Outlook:
Employment outlook for Management Analyst is overall good in the Midwest, especially in Illinois. Job availability in the Minnesota is slightly under the national average.
Figure 1: Employment
Statistics and Projections
| Employment Data |
US |
IL |
IA |
MN |
ND |
SD |
WI |
| 2006 |
234,350 |
13,060 |
2,410 |
7,580 |
220 |
170 |
4,310 |
| 2016 Projections |
281,400 |
16,020 |
2,860 |
8,650 |
270 |
230 |
4,950 |
| % Changed |
20.08% |
22.66% |
18.67% |
14.12% |
22.73% |
35.29% |
14.85% |
| Annual Job Openings |
6,290 |
380 |
60 |
160 |
10 |
n/a |
90 |
Source: State Occupational Projections
Figure 2: 2007 Wage
Comparisons
Figure 3: 2008 Salary for Management
Analyst in Minneapolis, MN
Management Analyst |
|
Benefit |
Median Amount |
% of Total |
Base Salary |
$75,146 |
72.70% |
Bonuses |
$0 |
0.00% |
Social Security |
$5,749 |
5.60% |
401k/ 403b |
$2,705 |
2.60% |
Disability |
$751 |
0.70% |
Healthcare |
$5,722 |
5.50% |
Pension |
$3,457 |
3.30% |
Time Off |
$9,827 |
9.50% |
Total |
$103,357 |
100% |
Source: Salary.com – HR
Reported data as of December 2008
Some of the best ways to
highlight your skills for a Management Analyst position include matching
previous project experience to the job responsibilities. This may include:
Responsible for providing
analysis of industry statistics: Supply an example of when your previous
employer built a new campaign around industry information you presented.
Make available production
statistics both from internal data and world-wide data services: Identify
previous programs you may have worked with for pulling data, including your
Customer Relationship Management (CRM) system, analytical programs, and even
your Human Resource enterprise systems. Identify these programs by name where
you would also include your technical skills.
Next: Product Manager