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January 23rd, 2012

MN Retailers Target and Best Buy make national headlines for marketing differentiation

For those who think MN Business is not as flashy or interesting as bigger cities like Los Angeles and New York, two national headlines just further sustained MN as a strong contender.

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January 17th, 2012

2012 Marketing Trends

As the calendar page turns over into the new year, everyone from business executives, to marketing department directors, to the Twitterati and social media gurus of the world are hotly anticipating what 2012’s marketing trends are going to be.

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January 10th, 2012

Starting Content-Based Marketing

Content-based marketing, which provides impartial information on key issues facing prospects, can help your company build trust and increase lead conversion of high-potential prospects. Many companies understand that approach in principle, but fail to move forward with such initiatives due to time and resource constraints – “There are just not enough people in Marketing to write and manage all this content."

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